Customer stories are great. They are even better with strong data points. Sprig was struggling to find relevant data points that told the product story. I led the development of case studies with actual ROI.

Dashlane was shifting to supporting enterprise clients, but we didn’t have any enterprise customer stories. I led the creation of this story, which was used across several major marketing moments.

Some stories are better told through events or videos. I spearheaded the creation of digital events featuring Sprig customers, including Figma. In this session, Figma’s mixed methods researcher and product manager explain how they used the product experience platform.