
One story, many channels: Blog, podcast, video & beyond
-
Product guide: Session replay
I created this guide to highlight the value of session replays to PMs and UX designers, while improving Sprig’s search ranking.
-
Podcast campaign content
The persona of PMs and UX researchers prefer to hear things from experts — like the team at Awkward Silences, a podcast on UX research. Working with the CEO, I built a narrative and storyline for 15+ podcasts. (More examples available on request.)
-
Vertical-tailored content
DailyPay needed content to support a vertical growth campaign. I created content specific to verticals, including healthcare, across several different mediums — blogs, web, video and social.
-
Benefits-focused content
I created this guide to outline the benefits of using on-demand pay for HR professionals. This resource outlines how ODP can greatly improve employee retention.
-
Expert webinar series
The security buyer is interested in the best ways to protect their business. Working with experts like Graham Cluley, I created a webinar series where security professionals could learn from experts.
-
Meta news articles
At Meta, I was responsible for telling the story of our product suite across events, blogs, web and more. Below is one example of a product release blog.