Speaking their language: Persona-driven content
Developers
Meta was rolling out multiple changes impacting developers, but there was no central place to share updates. I spearheaded the creation of a microsite and supporting resources that clearly guided developers through the changes..
Product managers
Product managers want to get started quickly—and see results fast. I helped create a template gallery featuring advice from product leaders, focused on what matters most to PMs: boosting product adoption and reducing churn.
UX Researchers
UX researchers are often skeptical of AI. Understanding their pain points, I created tailored guides that help them navigate the technology and understand how it could impact their careers.