Persona-based content
Developers
Meta was launching several changes that affected developers, but there was no place to tell developers about these changes. I spearheaded the creation of a microsite and additional resources to guide developers.
Product managers
Product managers like to get started quickly. And results matter to them. That’s why I helped create a template gallery with advice from product leaders on the things that matter most to PMs: increased product adoption and decreased churn.
UX researchers
UX researchers are skeptical of AI. Knowing their pain points around the issue, I created tailored guides to help them navigate this technology and how it might change their careers.