This report covers how artificial intelligence, remote work, and shadow IT are increasing risks for businesses. I wrote and managed the creation of the guide. This report supported business goals, including bringing in 300+ MQLs. 

To drive pipeline growth with product managers, I created a content strategy that used relevant content, promoted on LinkedIn and GDN. This strategy resulted in 35% increase in marketing influenced pipeline.

This guide is a seven-part series on the benefits of on-demand pay. To support an ABM program, there was a need for educational content on the benefits, savings, and implementation. I wrote, edited or researched several parts of the guide to create this extensive series. 

This series also included infographics, a video series and savings calculator.