Reports & white papers for conversion and credibility

Some papers are built to convert—guiding readers to action. Others are meant to establish authority, showing your expertise. I craft each piece with a clear goal, so it resonates with your audience and delivers results.

  • Security buyer report

    This report covers how artificial intelligence, remote work, and shadow IT are increasing risks for businesses. I wrote and managed the creation of the guide. This report supported business goals, including bringing in 300+ MQLs. 

  • Product manager report

    To drive pipeline growth with product managers, I created a content strategy that used relevant content, promoted on LinkedIn and GDN. This strategy resulted in 35% increase in marketing influenced pipeline.

  • Fintech educational series

    This guide is a seven-part series on the benefits of on-demand pay. To support an ABM program, there was a need for educational content on the benefits, savings, and implementation. I wrote, edited or researched several parts of the guide to create this extensive series. 

    This series also included infographics, a video series and savings calculator.

  • Phishing 2.0 Report

    This report examines the evolving nature of phishing threats, the impact of generative AI, and the defense strategies that are proving most effective in a rapidly shifting landscape where the traditional cybersecurity playbook is no longer applicable.

  • The UXR Guide to AI/ML

    In this guide, we partnered with researchers who have embraced AI in their daily workflows to explain how leveraging the right tools has actually augmented their processes and results—showing the value of research even at a time when businesses are considering cutting research departments.

  • Dashlane Passkey Power 20

    A one-of-a-kind look at the apps leading the move to passwordless across consumer and enterprise environments globally.